Launching nationwide in April, the new entry will retail at $30 a 750-ml. and joins a Red Blend aged in ex-Bourbon barrels ($30), a Sauvignon Blanc aged in ex-Tequila barrels ($30), and the luxury Cooper & Thief Cabernet Sauvignon—a Napa Valley Cabernet aged in ex-High West whiskey barrels ($60)—in the range. The new Pinot Noir, which also includes small amounts of other varietals like Petite Sirah and Petit Verdot, was rested in ex-brandy barrels for two and a half months and carries an abv of 16%.
While Constellation is in the process of selling its lower-end wine business to E.&J. Gallo in a transaction worth $1.1 billion, the 85,000-case Cooper & Thief label is among a handful of premium-and-above brands that it will retain and look to grow moving forward. Others include Robert Mondavi, Kim Crawford, Simi, Ruffino, Meiomi, Schrader, and Mount Veeder.—Daniel Marsteller
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